Case Studies

Big Green Coach provides Tottenham Hotspur supporters with sustainable transport network for 4th year

The UK’s leading carbon neutral transport solutions company Big Green Coach has been selected by Tottenham Hotspur Football Club to provide a sustainable, supporter-focused transport network for the fourth consecutive year; continuing a shared vision for affordable, hassle-free, greener travel solutions for fans.

With over 60,000 supporters arriving in Tottenham for each game, the challenge was set to provide a sustainable and efficient public transport solution for the bulk of the fans. Tottenham Hotspur Stadium is a public transport destination, served by four train stations, with pioneering sustainable transport solutions company Big Green Coach brought in to provide logistical solutions to regional coach travel from Spurs supporter heartlands.

Provisions include creating and scheduling services and timetables for Spurs fans for all home and away games, implementing a coach seat booking system, advertising the travel services through various marketing channels, and on-site management of fans and vehicles.

Big Green Coach and Spurs worked together to develop a coach parking location and signage along a new walking route. This signage and experienced Big Green Coach staff were introduced, and supporters quickly learnt the short and convenient walking route between the coach park and the stadium.

Not only has the carbon neutral transport company provided this manager for all stadium events, but it also works closely with Tottenham Hotspur stewards, who provide a permit only parking zone. This close partnership is key to the logistical success on site.

Danny Newby, who co-founded Big Green Coach 15 years ago with Kevin Green explained:
“We are honoured to be the official carbon neutral travel partner of Tottenham Hotspur Football Club for the fourth year running. They are a fantastic partner who share our vision of sustainable supporter travel.

“The first step was to evaluate the current scope, then we offered experience and advice, before agreeing on transport solutions with the club. These will be continuously reviewed to plan for improvements. Providing a sustainable supporter transport network not only supports the club’s Health and Safety visions, but also provides a greener, responsible approach to supporter travel. On average one coach will reduce local traffic by 20 cars. At Big Green Coach, flexibility is paramount and we have the experience to understand the need to be flexible on these types of projects.”

Danny concluded:
“Working together throughout and following the data is vital. Through both ticket sales and coach sales we were able to fine tune our timetables.”

Big Green Coach’s carbon neutral travel solutions for Tottenham Hotspur currently include a dedicated transport manager monitoring data and supporter feedback and managing operations on event days, using modern low emission vehicles and ensuring all services are carbon neutral through our offset initiatives. There is also an A to B guarantee, whereby the carbon neutral coach company guarantees to get all fans to and from the stadium. Big Green Coach also introduced a bespoke booking system rebranded to Tottenham Hotspur Football Club – https://spurs.biggreencoach.co.uk/.

Working closely with the football club, the green travel industry leaders produced marketing campaigns targeting supporter clubs and local fans based around the established routes. A Big Green Coach Operations Manager is always on site for both arrivals and departures to manage coach movements and provide customer service to supporters.

Big Green Coach Ltd, a pioneer in sustainable transport with 15 years of industry expertise, specialises in providing official transport services for large scale partners such as East West Rail (EWR), as well as for major UK tours with some of the biggest artists in the world and most major UK festivals. The vehicles Big Green Coach uses to deliver these services range from 8 to 100 seats. Big Green Coach prides itself on affordable, personalised service and professional drivers, delivering reliable and sustainable staff and consumer transportation solutions.

The carbon neutral transport company has confirmed 674.5 tonnes of carbon will be balanced for 2023 with UK charity ecolibrium, via a five figure donation to ecolibrium’s Trees+ programme. Since joining forces with ecolibrium in 2021 Big Green Coach has balanced over 1500 tonnes of carbon.

For further information on Big Green Coach corporate travel please contact [email protected]